My three regular readers may recall I sent an idea to the Mattel Toy company for a new toy for kids (well … not girls) called Aslan In Vietnam. They responded by saying they’d destroyed my original e-mail and wouldn’t hesitate pilfering my idea and passing it off as their own if opportunity saw fit. Furious, I thundered back with a response that they’d better be bloody careful before they half-inched my ideas. Here is their reply (readers with a good memory may find this response eerily familiar) …
We would like to respond to you recent e-mail. We had no intention of offending you or your ideas. However, in light of the enormous number of ideas, concepts, and materials that Mattel develops in-house and that are suggested to it by third parties, it’s likely that the ideas, concepts, and/or materials that you submitted to us embody ideas, concepts, and/or materials that are identical or substantially similar to those that, in the past, were developed by our staff or submitted to us by third parties. Likewise, in the future, we may without any reference to your unsolicited submission, develop or receive from third parties ideas, concepts, and materials that are identical or substantially similar to those submitted by you.
Since Mattel doesn’t retain or review any submissions, any similarities that may exist between any submissions and any product from Mattel or any Mattel company are purely coincidental. Please note that Mattel doesn’t assume any obligation in connection with unsolicited submissions, including any obligation to keep it confidential and any obligation to notify anyone whether their ideas, concepts, or materials are identical or substantially similar to those that are developed by or submitted to Mattel.
We would like to reiterate, to solicit interest for your submission, you may want to establish a relationship with a professional design house or a broker that specializes in licensing or developing products for consumer products companies. For a list of such professionals, and for other information that you may find helpful, you may wish to contact the Toy Industry Association, at 212.675.1141, or www.Toy-Tia.org.
We recognize that your submission is an expression of your confidence in Mattel’s ability to successfully develop and market new products, and we appreciate your interest in Mattel. We wish you the best of luck in your endeavors and apologize for any disappointment this may have caused.
Sincerely,
Mattel Consumer Relations Department
Notice any similarities? Well, I’m buggered if I’ll lie down and take this without a fight! My response …
Dear Mr Mattel
I grudgingly thank you for your response to my last e-mail. I say ‘grudgingly’ because I can’t bring myself to be fully grateful for receiving exactly the same e-mail from you as before, but with the sentences ‘We would like to respond to you (sic) recent e-mail’ and ‘We had no intention of offending you or your ideas’ tacked on to the beginning. Indeed, seeing as your last e-mail outlining how you have no hesitation in pilfering the ideas of honest toy designers was what got me so worked up in the first place, I can only assume you didn’t bother to read my previous correspondence past the first line - if you had, you might not have been so insensitive as to repeat the stuff that got my goat to begin with.
I repeat - Saying you might, at some point in the future, develop a psychologically-deranged, armed-to-the-teeth, bullet-riddled African lion toy, and THEN pass the whole thing off as a coincidence is absurd. I sent you the plans, I get the glory - that’s how it works in my world.
Aslan In Vietnam is mine! The idea of a haunted lion packing heat in the theatre of war is mine! Any variation on a Christ-like, Rambo-esque, locked, loaded, and ready to rumble King of the Jungle for kids (well … not girls) is mine! Don’t think you can bring out some bloody imitation - Simba at The Battle of the Bulge or Parsley’s Korea for instance - and get away with it as a mere coincidence! Anything even vaguely resembling such a product (and that includes tigers before you start getting ideas) would be met with the full force of the law, don’t you worry about that!
Good God! Was this how it was for Barnes-Wallis? Did he come up with the bouncing bomb only to walk past a shop three years later and see his invention re-labelled ‘The Boinging Bombo’? Well? There’s no wonder inventors are all on the dole if major corporations such as yourselves would rather steal their ideas instead of paying folk their due. I thought we lived in a world of honour sir? Apparently we live in one where the big boys think nothing of disco-dancing all the way to the bank after trampling over the genius of others.
Shame on you!
Yours, disgusted
B P Perry
The world is full of jackals!